In an era of global uncertainty, spiraling costs and fast-paced tech, the logistics of large-scale entertainment travel have never been more complex – or more vital. From red carpets in Beijing to behind-the-scenes negotiations with Disney, Marvel, and Robert Downey Jr.'s team, our speaker brings a decades-deep playbook for pulling off the impossible.

You’ll learn:
- Why physical presence still holds unparalleled power in a world leaning into AI, Zoom and virtual production
- The truth about macro headwinds – from geopolitical instability to visa chaos and shrinking incentives – and a fresh take on how to overcome them
- How the strategic SCIMP framework can help you pitch, plan and deliver world-class travel experiences for the most discerning talent, teams and productions – and why, in 2025, being there in person is the ultimate edge

From tech to travel, the cultural forces shaping hospitality and entertainment brands and business building are ever-evolving – making meeting your consumers where they’re headed increasingly tricky. Luckily, in this dynamic deep-dive session, Clint Runge – the CEO & Founder of Archrival, a leading agency and authority on youth culture – will give you an inside glimpse into the next generation, just as he's done for the likes of Red Bull, Marriott, Netflix, Adidas, Mr. Beast and Spotify.

You’ll learn:
- What makes ‘Generation Unique’ tick – and how to master their ‘operating system’
- How to really win current and future consumers’ hearts and minds – from loyalty to money, innovation to tech – and how to harness each of them in your biz
- The driving decision-making forces you need to build better communities, relationships and implement effective marketing

With the travel and entertainment industries more in-demand – and desirable – than ever, it’s no surprise we’re seeing heavy tech investment driving incredible innovation, specifically in the AI space. But while this explosion of investment and innovation is exciting, it’s easy to feel out-of-pace with the latest developments. Happily, AI wunderkind Gilad Berenstein – founder of AI-powered travel platform UTrip – is here to bring you bang up to date.

You’ll learn:
- How the very latest tech innovations are transforming entertainment travel, from finance to social commerce
- The key trends to know right now, and how they’re set to shape the future of entertainment and travel
- Practical ways to embed new technologies into your day-to-day operations, without overwhelm

This session has one, clear purpose: to demystify the process behind press junkets. They may be a lucrative and exciting opportunity for hotels, but suppliers can struggle to understand how best to support this niche. Join our panel of publicists and junket producers for an open, candid conversation that will take you behind the curtain – and teach you how to tailor your services to attract more business. The ultimate aim? To bridge the gap in expectations and build better, long-lasting partnerships.

You’ll learn:
- What press junket coordinators actually do in the entertainment world – their responsibilities, pressures, and how they interact with travel and hospitality suppliers - What junket coordinators and publicists really care about when working with suppliers – what works, what doesn’t, and the tiny touches that make a difference - How to speak the 'language' of a publicist

Far more than a viral song or fleeting festival, music is both an economic engine and a cultural catalyst – and its power is ever-increasing. And when travel and entertainment join forces? The impact is exponential. In this fascinating keynote, Elizabeth Crisante, Chief Commercial Officer and co-owner of Arts House Media Group (Billboard UK, Billboard Canada and Rolling Stone Canada) unpacks music’s power and demonstrates how you can use it to your advantage – from concert tourism and creator-driven storytelling to luxury travel integration.

You’ll learn:
- How to intentionally integrate music into luxury travel, entertainment, and hospitality to create loyalty, increase visibility, and drive measurable economic results
- How to align music activations with brand values
- Which music partnerships produce the longest-term impact
- How to make music activations work (without alienating non-fan guests)

From travel coordinators to luxury hotels, everyone wants to work on major productions – but few truly understand how film, TV, and live shoots operate behind the scenes. Enter seasoned production pros Sophie Taitt, Claire Brooks and Pamela Aberg, who’ll walk you through today’s fast-moving, fragmented production pipelines. Tailored specifically to entertainment travel pros and luxury suppliers, you’ll leave with a tactical, actionable download on how production travel really works today, what’s changing, and how to get ahead for the future.

You’ll learn:
- How the evolving world of film, TV, branded and live event production is reshaping the needs of talent, crew, and creative teams on the move
- What VIP talent needs, how crew logistics work, and what will make you indispensable (or replaceable) in the eyes of publicists, producers, and fixers

The all-star, no-filter tour managers’ panel is an iconic SET staple: so arrive early to secure your seat. A rare opportunity to hear directly from the industry’s most seasoned touring maestros, this year’s lineup includes Ramey Shippen, Alyssa Scott, David Norman and Kayla Carter Greear – who’ve managed the tours of artists like Madonna, Massive Attack, Alicia Keys and Luke Bryan, respectively.

You’ll learn:
- How to pivot your property or offering to nail the needs of touring artists – and attract more of them
- Hacks on how to be the perfect hotel hosts for a touring band or artist, from contract etiquette to security and special requests
- The scoop on this lucrative and fast-paced industry niche, from NDAs to private entrances (and how to communicate like a pro)